Silvia Podestà, Strategic Designer and writer

Currently advisory innovation designer at IBM and focused on implementing AI - powered digial experiences for major enterprises and public institutions.

Paper

Our paper on the Djinn project is out! ♡

The paper will be published by Springer and presented at the 2024AIGA conference next december in Cambridge, UK.
My contribution delves into the role of Trust as a driver of adoption of AI applications and details out the design choices and thinking behind the new application.

Latest Talk

How to begin an AI project

At the "Put AI to Work" event organized by IBM in Copenhagen in May 2024, I hosted a session focused on AI implementation, particularly addressing the complexities of value quantification and AI ROI.

AI implementation is increasingly critical for enterprises, as it is essential to provide investors with a clear understanding of the potential value derived from AI initiatives. This includes both tangible and intangible benefits, alongside implementation and uncertainty costs. During my presentation, I analyzed various uncertainty factors that can affect AI value estimates, drawing on recent industry and academic research.

Alongside my colleague Wanmeng He, we discussed two approaches to AI projects: experimentation versus exploitation. We elaborated on the necessary skill sets and resources required for successful AI implementation, focusing on the people, technology, and processes involved.

Projects

Polaris Media

Watch Lars Giske, Halvor Brandon and myself explaining how iTrømso newsroom applied IBM AI solutios and enable new efficiencies, droving business results at scale and contributing to the mission of better investigative journalism.

Strategy/AI

What a user and data problem has to do with a 20% decline in lending to SMEs in the UK.

A newly published report by a UK´s SME Finance Taskforce highlighted how over the past decde, lending to SMEs has declined by 20% in real terms. This equals a estimated funding gap of £22billion.
"Some of that (problem) is because the data being held around these companies has become extremely complex" for financial institutions to confidently evaluate lending opportunities and promptly establish companies´ eligibility - explains Charlotte Crosswell, chair of the task force, speaking at BBCRadio4 Today´s programme, on August 1st.

And as a result, sometimes lending is not offered to those companies who desperately need it. Also companies often give up on expanding their business, hiring the next person or acting upon opportunities for modernising and innovating their operations.

These are the kind of business problems that we should talk about when we talk about AI. Data accessibility, prompt information retrieval, manual processes that slow businesses down. If anything, the UK case proves how huge are social and financial costs of business as asual. It reminds us how pertinent are the notions of AI, trusted data and information access and findability - regardless how abruptly the narrative surrounding AI can change on Wall Street.

On the web & in the press

Published Articles

This interview is the first article in the series of “Design Opera Aperta”, a project began in 2021 with prof Yasuyuki Hayama and published on Axis Magazine.
The column offers critical perspectives on our futures and on Design, through in-depth interviews with a diverse range of European and world leading-edge scholars, researchers and practitioners.

AI technologies manifest themselves through services that are quite familiar in everyday life, such as digital assistants or e-commerce recommendation engines. Less obvious is the ripple effect they have on firms’ ecosystems and processes. Service designers can play a key role in building the new systems needed for the ‘intelligent economy’.

In this article I detail the thought process of designing an AI-augmented search experience which leverage generative Ai and traditional ML. I delve particular on the topic of user trust as driver for enterprise adoption and User Experiece strategies to foster it in AI applications.

Good facilitation is a pivotal skill in client engagements at IBM. In this piece, I´ve bottled some personal insights from my on-field experience facilitating innovation workshops with enterrpise clients.

Talks

  • UPCOMING 🔊 SGAI International Conference- AI 2024
  • Mastering the art of an AI project: overcoming common challenges ↗ Put AI to Work 2024
  • How to balance Human and Machine Agency in AI augmented Experiences ↗ WIAD Cafe series 2023
  • UX Copenhagen (2022) ↗
  • WIAD Pittsburgh ↗
  • Why we need a better framework to measure the human experience ↗ talk for XD IKEA
  • Strategic Design for UX Professionals ↗London UX Academy ↗
Professional Background

Skills and Experience

Strategic Design & Design Thinking

My academic background focuses on designing holistic solutions that address complex challenges and create value at scale for organizations and society. This perspective is geared towards the conception of systems and strategies and has design thinking as the centre piece, and workshop facilitation as core skill and delivery method. In my current role, these are tailored specifically for enterprise projects, and follow the IBM Value Engineering Methodology.

UX, Service Design, UX research

In the last ten years, I´ve specialised in the design of digital experiences with a focus on users´ needs and market fit. At a micro level, this entails conceiving usable and efficient interfaces, and frictionless interactions. At a macro level, it meant structuring the broader end-to-end processes and front and back systems where these experiences reside.
User Research, both quant and qual, has been integral to these tasks throughout my experience.

AI and AI Governance

In the last 2 years, I´ve been driving AI implementations for major enterprises and public institutions, adding a user-focussed perspective to the development of Gen AI and traditional Machine Leraning applications. Working in a multisciplinary team in IBM, I developed both technical proficiency and business understanding of the technology, and its value on different uses cases across diverse industries.

Business Strategy

I´m familiar with the principles of value capture and with the financial drivers of business decision-making. I apply skills from my design background to analyse key market trends and externalities and identify implications for growth and innovation opportunities within the value chain.

Book

Digital Design For Small Businesses